CRO Specialist

Who we are

At Vandebron, we're transforming the energy landscape, steering away from the conventional to champion sustainability. Born in 2014, our journey began with Chapter 1, disrupting the market with a transparent platform connecting consumers directly to local, green energy producers. Now, in Chapter 2, we are dedicated to ensuring 100% green energy availability, 100% of the time. Think smart solutions — flexible use of wind and solar farms, Smart EV Charging, and efficient energy storage.

No waiting around, we actively shape a sustainable future. Good energy, smart solutions — that's Vandebron.

Your impact

As a CRO (conversion rate optimization) Specialist, you make every potential customer count! You’ll play a key role in improving the customer journey and increasing conversions across Vandebron’s flagship channels — the Website and App. Your data-driven insights and optimizations directly contribute to our growth and customer satisfaction.

Working closely with the E-commerce Manager, our external Digital Agency, Marketing & Digital Team, Developers, and UX Designers, you’ll identify pain points, craft innovative improvements, and turn data into real results. From A/B testing to leading strategic CRO projects, you’ll make a tangible impact on our digital performance.

What you’ll do

• Identify opportunities & pain points: Analyze customer behavior using tools like Google Analytics 4, Hotjar, Optimizely, and more.

• Lead A/B testing: Develop hypotheses, set up tests, measure outcomes, and implement winning strategies.

• Execute rapid optimizations: Quickly make data-backed improvements while also defining larger, long-term projects.

• Collaborate with Marketing & Brand teams: Optimize campaigns for higher conversions and better Return on Ad Spend (ROAS).

• Optimize the website funnel: Ensure seamless user journeys across all online channels.

• Balance UX/UI with conversion goals: Enhance user experience while maximizing conversion rates.

• Ensure privacy compliance: Follow GDPR and other privacy guidelines in all CRO initiatives.

What you bring

• Conversion Optimization – At least 2 years of experience in CRO within e-commerce or digital marketing.

• Data Analytics – Strong analytical skills with expertise in GA4, Optimizely, VWO, Hotjar, Microsoft Clarity, or similar tools.

• A/B Testing & User Research – Proven experience in running and analyzing A/B tests and user behavior studies.

• Technical Affinity – Basic knowledge of HTML, CSS, and potentially JavaScript to collaborate effectively with developers.

• UX/UI & SEO Knowledge – Understanding of UX/UI principles, behavioral psychology, and copywriting for conversion.

• Project Management – Strong organizational skills to manage multiple optimization projects simultaneously.

• Communication – Ability to explain complex data insights and CRO strategies to diverse stakeholders.

• A professional level of speaking, writing and understanding Dutch and English.

• Result-Orientation – Focused on achieving tangible improvements in conversion rates.

• Proactivity & Creativity – Always seeking new opportunities and innovative solutions.

• Adaptability – Comfortable working in a fast-paced, dynamic environment.

What’s in it for you

• A nice salary.

• An annual bonus based on company performance.

• 30 paid days off per year to recharge and find inspiration.

• Work abroad for up to 6 weeks per year (max 4 consecutive weeks, including up to 4 weeks outside the EU).

• A sabbatical opportunity after three years of service (one month paid with holidays, two unpaid).

• Special leave for significant personal events, volunteering for SDG 11 or 13, and an additional day for religious or personal celebrations.

• An €850 annual learning budget and access to Learning & Development workshops and programs.

• A pension scheme to plan for the future.

• A €50 net monthly reimbursement for phone and Wi-Fi costs.

• A one-time €200 net allowance to set up a comfortable home workspace.

• A flexible hybrid work environment with time split between our carbon-neutral Amsterdam office and home.

• Daily healthy lunches prepared by our in-house cooks.

• An NS business card for those commuting 10km or more to the office.

Why join Vandebron?

• Shape a new role – Build CRO at Vandebron from the ground up and bring conversion optimization to the next level.

• Make a real impact – Directly influence customer experience, conversion rates, and revenue growth.

• Work with a mission-driven team – Be part of a team that’s driving the energy transition forward.

• Dynamic scale-up environment – Enjoy the fast pace and growth opportunities of a modern, purpose-driven scale-up.

A career move that matters

• Ownership & autonomy – Lead CRO initiatives and shape digital strategy with full trust and authority.

• Collaborate across teams – Work with Marketing, UX, Development, and E-commerce to create meaningful results.

• Deepen your CRO skills – Expand your knowledge in A/B testing, user research, data analytics, and stakeholder management.

Interested?

If this role excites you, apply via this page.

Still have questions? Feel free to ask via tommythomassen@vandebron.nl.

At Vandebron, we believe in diversity, inclusiveness, and equal career opportunities. Be your authentic self — and it’s totally okay with us if you don’t mention your gender or date of birth on your resume. We also care about your privacy and handle your data carefully. Under the GDPR, you are not required to provide us with any information about your health, race/nationality, or religion, and you may also omit your social security number (BSN) and passport photo from your job application documentation.